London, 20 January 2026 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the launch of a new dynamic vacation packages service, Flair Vacations.
The new service, made possible thanks to HBX Group’s strategic partnership with Onlinetravel and Flair Airlines, will be available in Canada from January 20, 2026. It will mark the first time Flair Airlines has offered packages directly to its customers, and the first time in the company’s history that it has offered dynamically packaged vacations.
Powered by an easy-to-use, state-of-the-art, dedicated website supported by Onlinetravel, Flair Vacations will offer fully dynamic packages for any length of stay in real time, thanks to Flair Airlines’ inclusive seat rates and HBX Group’s package hotel net rates. This combination, which can be booked directly by customers, will provide value for flight and hotel package prices, and the convenience of booking the whole vacation in one smooth process.
“This new service will be a huge benefit to travellers in Canada and is a testament to the strength of the travel technology ecosystem that we’ve nurtured,” commented Mark Antipof, Chief Growth Officer at HBX Group. “We are delighted to bolster our portfolio of dynamic packaging via our strategic partnerships and demonstrate our commitment to improving booking efficiency and customer satisfaction.”
“By partnering with HBX Group and Flair Airlines, we are proud of the strong offering and new opportunities created for travellers who seek convenience, value and seamless travel experiences,” added Ricardo Fernandez, CEO of Onlinetravel. “With a fully dedicated Flair Vacations website, provided by Onlinetravel, customers can expect a diverse range of vacation options delivered with the best rates in real time.”
“Customers asked for fewer steps and better value when they book their trips, and we delivered,” said Maciej Wilk, CEO of Flair Airlines. “Flair Vacations does exactly that by bringing flights and hotels together in one simple experience. It’s a clear extension of our Flair FWD focus on making travel easier, more reliable, and more affordable for Canadians.”
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About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners, including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
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